Innovation and Technology Management - Long Tail Essay

Innovation and technology Management - Long Tail - Essay Examplerd to the explosion of online commerce and dispersion is that this new diffusion medium is changing the way products and operate are consumed, away from the traditional model of mass ingestion that is premised on scarcity of distribution resources and the need for hits to keep the markets for all kinds of goods and services viable and humming via a reliance on hits. In the new distribution paradigm, there is no additional cost to retention non-hit products in the inventory, especially with regard to electronic goods such as music and books, and that pioneering companies in the new distribution channels, such as Amazon and Netflix, as well as Apple for music, are finding erupt that non-hit music, books and movies kept in stock and easily procured by specific niche consumers have come to piss a steady stream of on-going business, This is to the extent that in some cases, the cumulative sales of these so-called long -tail products and services have come to account for a king-sized portion of the total sales of these firms, dwarfing or decorous comparable to the sales of the hits products and services that used to account for all the sales. This is a new business candor that is the result of the online commerce revolution itself, and promises to be a very profitable new reality for those who get laid how to capitalize on the knowledge and implications of the long tail (Anderson 2004).The literature has come to unearth a large number of phenomena in the business world relating to the long tail, even as the term itself has come to be associated with the returns that can be had from keeping goods in stock for those items that are not in large choose but whose costs of distribution, marketing, warehousing, storage and merchandising are low enough that those costs are outset by marginal sales. Statistically too, the implication of the long tail concept is that there is money to be made within t hat area of the probability distribution for a population lying at the follow